Latest Update: After months of hype, Amazon.com on Wednesday (Oct 28, 2011) has just unveiled its very own tablet — Kindle Fire, a 7-inch tablet with a $199 price tag; along with a new line of Kindles with a $149 Kindle Touch 3G, a $99 Kindle Touch without 3G, and a non-touch $79 Kindle.

Kindle is undoubtedly the most popular e-reading device the world has ever seen. Named one of the hottest up and coming technologies of 2011, the all-new sleeker and lighter Amazon Kindle is one of the most-wished-for, most-gifted of any product on Amazon.

It is estimated that 8 millions Kindles were sold in 2010 alone, making it almost the “default” buy for people looking to get into e-books. Amazingly, Kindle book sales have also surpassed traditional paperback sales at Amazon and this truly exemplifies how Kindle has transformed the way we read book in today’s digital age.

In fact, according to Consumer Reports, we might see Amazon launch a new Kindle (code-named “Hollywood”) with a color screen that will stream video, alongside another rumored Amazon tablet known so far as “Kindle Fire.”

Millions of People are Already Reading on Kindle

The all-new Kindle which is available at Amazon (obviously) isn’t just a great gadget for people who loves reading. Lighter than a paperback and thinner than a magazine, this revolutionary e-reading gadget features crisp, print-like text similar to what you see in a physical book, making the experience very similar to reading an actual book – even in bright sunlight!

You can carry as much as 3,500 book titles in a one electronic device and even ‘lend’ books to your friends for a period of 14 days for them to borrow what you’re reading! So easy even my grandma could do it!

Buy Kindle Online at Amazon

Now, if you’re planning to switch from paperback to digital, we recommend that you buy Kindle directly from Amazon for the best possible customer service and return policy.

Although you can buy Kindle from stores like Best Buy, Target, Staples, we have simplified the buying process here. The link you’ll see below will take you to a special page within Amazon where you’ll get the best deal on your purchase.

Buy Kindle directly from Amazon

The WiFi-only version of the Kindle retails for $139, while the next-generation version with 3G connectivity retails for $189. If you don’t mind non-obstructive sponsored ads on your Kindle, you can get the same bestselling Kindle for $25 less — only $114. Read the review!

To Buy or Not To Buy?

If you’re new to the whole e-reader game, $139 or $189 may not be dirt cheap, but it’s whole lot more reasonable than the $399 that the Kindle cost when it first came out in late 2007. At these prices, we can actually say the latest Kindle is a solid value for readers looking to make the jump to e-books – via CNet

Don’t forget to factor the price of a cover into your purchase because as cool of a device as it is, it is not a great idea to carry your Kindle ‘naked’. Like the iPhone, the Kindle was designed in such a manner that it really needs a good protective cover to protect it against accidental drop and wear & tear.

Amazon also sells a $34.95 protective case and plenty of third-party brands of Kindle cases and covers as well as lights for night reading.

If a bargain is what you are looking for and do not mind a little wear and tear on your device, pay attention to “used Kindle“. A refurbished one might go for as low as $110.